TaDa’s Global Roadshow Sambas into São Paulo for SiGMA South America 2026

On-stand Exhibition Zone highlights ‘One Beat Ahead’ for major new releases and gamification tools

TaDa Gaming will field its senior teams at Stand N105, SiGMA South America in São Paulo, Brazil, this 7 – 9 April, putting the spotlight on new releases and fish-shooting games, alongside the latest additions and enhancements to its award-winning player engagement tools. 

As Brazil’s iGaming ecosystem continues to evolve and regulate, TaDa’s ‘One Beat Ahead’ strategy is aimed at better understanding player demands in order to build the right products faster and actively deliver Brazil-centric localisation for enhanced engagement and retention figures. 

Known for its glocalisation strategy - global core mechanics/local content - as applied to all its releases, TaDa’s ‘Lucky’ slot series has overdelivered on all KPIs across Brazil. 

Latest addition, Lucky Macaw, generated a 600% uplift in new player sign up and 370% in bets wagered within the first month of release, while original game, Lucky Jaguar, is still a player favourite in operator lobbies across Latin America.

Branded games are a leading part of the new offering for 2026. A successful collaboration with Brazilian streamer, Yuri Brida, delivered 5,000,000 total views and 225 minutes of game livestreams in one month alone, while Yuri has pulled in an average 40k viewers per stream since beginning the collaboration. 

This led to the launch of TaDa’s first celebrity co-branded release, Fortune Yuri 500, which features the peer reviewed Ex-NUDGE feature. Following the success of this release, and with active input from Yuri for more content insights specifically for the Brazilian markets, new iterations are currently in production, with the preliminaries of two new titles to be revealed exclusively at SiGMA South America.

TaDa will also showcase its multi-vertical portfolio of high engagement new releases, including Bison Fortune Coins; Chicken Dash 10000; Gold Mine Express; and fish-shooting title, Circus Jackpot.

Visitors to Stand N105 can learn how the innovative content provider delivers flexible customisation capability through these branded games, giving operators new ways to create exclusive content and highlighting TaDa's differentiation skills and creative brand awareness in the Brazilian market.

With gamification always a priority for TaDa, award-winning GiftCode has been optimised with new addition Hot Hand. This leverages GiftCode’s instant reward capability with boosted engagement: while new tool, Highlights, enables players to store, rewatch and share their most important experiences on social media, creating authentic user-generated content. 

In addition to delivering retention for operators, these updates expand collaboration opportunities with affiliates, a key part of TaDa’s 2026 growth strategy.

Ray Lee, Director of Business Development, TaDa Gaming, commented: ‘Through our Brazilian certification, regulatory know-how and continuous high quality releases, we have built significant brand awareness across Brazil specifically and Latin America overall. “One Beat Ahead” brings added value to our partnerships and affiliate relationships, enabling us to deliver constant improvement and growth for our stakeholders. 

With the teams from Business Development, Account Management and Marketing all ready to welcome everyone to Stand N105, we look forward to sharing updates and insights driving the next stage of development throughout South America.’

Meetings for all TaDa departments and people can be pre-booked by emailing business@tadagaming.com